Situational Analysis

The Situational Analysis is the foundation for the entire process because it both looks externally with a comprehensive market assessment of the competitive landscape for marine terminals as well as internally to test the relevance of your mission and vision given recent market changes. In this stage, extensive market research and environmental scanning is used to lay the foundation for strategy formulation. An environmental scan looks at the following sectors . . .

. . . to help you understand all the many forces that you may face and that may impact your planning process and company into the future.

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